Along with Memphis Bleek, the Philly collective fired verbal shots at the Queens crew on various mixtape cuts and on memorable Hot 97 freestyles, which in turn resurrected Nas’ career and thrust Roc-A-Fella to the top of the game. Carter and The Dynasty: Roc La Familia, the label started to put the game in a cobra clutch.īy 2001, troops in tow, Jay Z had enough confidence to go at Nas and Prodigy of Mobb Deep during his unforgettable 2001 Summer Jam set when he unleashed “Takeover.” Putting Prodigy on that Summer Jam screen and calling Nas out started an all-out war on wax. With various members of the newly formed clique making appearances on Vol. He also had somewhat of a bodyguard on wax-to get to Hova you had to go through Sigel.įrom about 1998 to around 2000, Beanie and his management, Black Family, started to bring in some of Philadelphia’s best into the fold: Oschino & Sparks, the Young Gunz, Freeway, and Peedi Crakk. Jigga finally had someone who could keep up with him on features and still be able to deliver a viable full-length project. Sigel’s raps on those particular cuts made everybody nervous. After hearing him spit, Jay immediately put Sigel on “Reservoir Dogs,” then Beans recorded “1,000 Bars” with Memphis Bleek for a DJ Clue tape, and had two tracks (“Cru Love” and a freestyle) on a promo disc named This Thing of Ours-which was packaged with early copies of Vol. Beanie Sigel was introduced to Dame Dash and Hova by his manager and friend Sadiq. 2.Hard Knock Life, an army fell into Roc-A-Fella’s lap. With only Jay Z and Memphis Bleek officially signed to the imprint, Roc-A-Fella needed soldiers to be taken seriously.ĭuring the recording of Vol. The only real competition was in Queens in the form of Nas, Mobb Deep, and Capone-N-Noreaga and Jay Z’s Def Jam labelmates DMX and Ja Rule, the latter of whom Jigga collaborated with frequently during the late '90s /early '00s. Dre broke off from Death Row, Snoop signed with No Limit, and the Wu started to fall off. Still young, rap took a major blow when they took each other out and left the genre ripe for the picking.ĭr. Those two giants were seemingly always in the headlines for both good and bad reasons. With the rise and fall of 2Pac and Biggie came the popularization of hip-hop. 1 that Roc-A-Fella decided to build an army from the ground up and take over the game. It was after the release of In My Lifetime, Vol.
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